Tech & Work

Upwork launches Upwork Academy to support freelance workers

The new interactive studying hub will present upskilling initiatives, profession recommendation and different sources.

Laptop computer displaying logo of Upwork.
Image: Adobe Stock

Work market Upwork introduced the launch of Upwork Academy, an academic hub designed to assist professionals construct their impartial companies. 

The Great Resignation has seen many Americans leaving conventional jobs in favor of positions that enable them to work remotely. According to CNBC, the pattern of workers quitting their jobs isn’t probably to finish quickly, with some consultants predicting the tip of job loyalty. In a current research by Microsoft, a shocking 52% of Gen Z and millennial workers stated they have been probably to think about switching jobs this 12 months, a 3% improve from 2021.

Rather than transfer to one other full-time workers job, many of those workers will transition to freelance work. A current Upwork research discovered that 59 million Americans—about 36% of your entire U.S. workforce—carried out some type of expert freelance work in 2021.

SEE: The most in-demand expertise for freelancers in 2022 (Tech Republic)

Upwork Academy launches

Workers contemplating pivoting to freelance work could discover the change horrifying or isolating. Upwork Academy was created to deal with the wants of those workers, with quite a lot of upskilling sources, mentorship and academic alternatives to assist freelancers construct their manufacturers and companies. The Academy contains the discharge of 11 on-demand instructional programs on how to reap the benefits of the platform’s burgeoning freelance alternatives. In addition, it can present the power to join with the Upwork neighborhood. 

“Most people coming to Upwork for the first time are new to freelancing,” stated Francis Murphy, vp of neighborhood at Upwork. “It isn’t the same thing as being part of a business, where you’ve interviewed, you’ve got the job, and the company guides you through the first steps. Upwork Academy is our way of doing that for freelancers.”

Upwork Academy contains programs on subjects equivalent to making a profile and submitting proposals. Upwork additionally introduces Academy Coaching cohorts, designed to assist customers succeed. Upwork Skills Certification is now rolled into Upwork Academy. It options expertise assessments, take a look at preparation supplies, and opt-in certifications for net, cell, software program growth, and design and artistic.

“We see an increasing demand for new skill sets in the technology sector, the development sector and for IT professionals,” stated Murphy. “We know these skills are always in demand by businesses around the world. We want to make sure the talented people on our platform represent all those sectors. At launch, we’re allowing users to verify their development skills through certifications. There are north of 20 different certifications for mobile web development. When our clients look at these professionals, they can see they have been certified by Upwork.”

SEE: Tech workers not getting the upskilling they want within the pandemic, report says (Tech Republic)

Revamped neighborhood platform and content material

Upwork’s new initiative features a full redesign of the Upwork Community, together with a brand new homepage, up to date boards and options to improve performance and scalability. The firm additionally plans to launch the Career Path Database by the tip of the quarter. It contains photographs, movies and audio of private tales that illustrate the paths folks took to arrive at their totally different careers. Guides and worksheets will assist customers attain their targets.

“Upwork is a unique tool and opportunity for each person who uses it. The new offerings in Community are built to meet those unique needs: education, discussion, thought leadership, and so much more,” stated Murphy. “Our community was positioned as a support channel for a long time. While we’re still here to help, we now offer much more through content, connection and community-building.”

Tips for freelance workers

Murphy affords suggestions for freelancers wanting to construct a profitable profession. He stresses the significance of making an efficient profile. “The profile is the window to the many clients we have on Upwork, from small businesses wanting to hire a one-off to our enterprise clients, which are some of the largest companies in the United States and the world,” he stated.

It’s additionally essential to draft a compelling proposal. “Some members of the Upwork community say, ‘I’m sending all these proposals out, and I’m not getting anything back.’ Sometimes it just takes that little bit of guidance to craft the right thing,” he stated.

Murphy stresses being particular as a result of folks hiring freelancers are in search of specific ability units. “If you’ve got a niche in your sector, whether you’re in as broad a sector as mobile development or web development, what is your specific niche? What is it you offer that other people don’t?”

New neighborhood teams and occasions

Upwork will roll out over 20 neighborhood teams that the corporate says are “collaborative and celebratory places for the Community to connect, learn and grow across themes like identity, industry, interest and impact.” These embrace location-based teams from nations such because the United States, the Philippines, Pakistan, Kenya, Egypt, Ukraine, Moldova, Hungary, Poland, Romania, and Germany, with extra deliberate for later this 12 months. Other new additions embrace an occasion internet hosting platform, a Community Event sequence, interactive workshops, and an Upwork LIVE Support for Talent in Ukraine occasion.

To rejoice the discharge of Academy, Upwork will host a digital occasion on June 7 at 9 a.m. PDT. It will clarify Upwork’s new on-demand useful resource for expertise and focus on the improved Community expertise for impartial professionals.

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